-Must be visually appealing to draw the audience in and accept the arguement
-Goes into detail on the main points, but can leave some of the finer details out due to spacial restrictions
-These finer points can be addressed by the person handing out the brochures
-A good use of visuals can enhance the brochure by making the ideas more attention-grabbing
-The brochure may take paragraph or list form for displaying information
-There should be a logical order and separation between types of information shown with proper headings
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